High-Impact
Influencer Relations
& Live Experience Management
Core expertise
Driving strategic alignment between major brands (Lacoste, Crocs, G-Shock) and digital talent. Guiding creators through the strategy and execution of live campaigns tailored for high-profile concerts and festivals.
End-to-end logistics and management for large-scale live experiences, coordinating up to 40+ talent simultaneously under high-pressure environments.
Optimizing digital ad spend (Meta, TikTok) and analyzing conversion funnels to ensure every influencer campaign delivers tangible business growth.
Case study Caribbean Summer Festival 3
Spearheaded the 360° digital communication strategy and the end-to-end management of a 50-creator roster to promote the festival (+ 7000 attendees). Coordinated high-pressure on-site execution and synchronized live deliverables, driving massive organic reach and cross-platform brand visibility.
Case study
Lacoste x Noham Premium Brand Integration
Integrating a flagship digital creator into Lacoste’s premium brand universe. The goal was to secure a high-value partnership and deliver content that respected Lacoste’s heritage while keeping Noham’s signature authenticity and high community engagement.
Selected Clients
& Partners
With a proven track record in digital entertainment, I have orchestrated campaigns and live activations in collaboration with leading production houses like Run Live Productions, Madmad Productions, Scornight Productions, Mona & Co as well as global iconic brands including Lacoste, Vicinity, Cold Culture, The Supermade…
About
With 8 years of experience in the digital ecosystem, my journey began in the media sector before transitioning into the live entertainment space. I specialize in crafting 360° digital strategies and driving high-impact influencer activations specifically tailored for major concerts and music festivals.
Let’s Build Something Great Together
Get in touch to discuss how we can collaborate on your next high-impact campaign.
Strategy without tactics is the slowest route to victory, tactics without strategy is the noise before defeat. Sun Tzu