High-Impact
Influencer Relations
& Live Experience Management
Core expertise
Driving strategic alignment between major brands (Lacoste, Crocs, G-Shock) and digital talent. Guiding creators through the strategy and execution of live campaigns tailored for high-profile concerts and festivals.
End-to-end logistics and management for large-scale live experiences, coordinating up to 40+ talent simultaneously under high-pressure environments.
Optimizing digital ad spend (Meta, TikTok) and analyzing conversion funnels to ensure every influencer campaign delivers tangible business growth.
Case study Caribbean Summer Festival 3
Spearheaded the 360° digital communication strategy and the end-to-end management of a 50-creator roster to promote the festival (+ 7000 attendees). Coordinated high-pressure on-site execution and synchronized live deliverables, driving massive organic reach and cross-platform brand visibility.
Case study
Lacoste x Noham Premium Brand Integration
Integrating a flagship digital creator into Lacoste’s premium brand universe. The goal was to secure a high-value partnership and deliver content that respected Lacoste’s heritage while keeping Noham’s signature authenticity and high community engagement.
Selected Clients
& Partners
With a proven track record in digital entertainment, I have orchestrated campaigns and live activations in collaboration with leading production houses like Run Live Productions, Madmad Productions, Scornight Productions, Espace Group, as well as global iconic brands including Lacoste, Garnier, Les Secrets de Loly, Vicinity, Cold Culture, The Supermade…
About
With 8 years of experience in the digital ecosystem, my journey began in the media sector before transitioning into the live entertainment space. I specialize in crafting 360° digital strategies and driving high-impact influencer activations specifically tailored for major concerts and music festivals.
Let’s Build Something Great Together
Get in touch to discuss how we can collaborate on your next high-impact campaign.
Strategy without tactics is the slowest route to victory, tactics without strategy is the noise before defeat. Sun Tzu